Ep04: Creating a Gender-Balanced Business with Avivah Wittenberg-Cox

When it comes to leadership roles, men are always the first ones that come to mind. People don’t normally think of women to sit in higher positions. But given a chance, women are as bold, tenacious, and competent, as their male counterpart.

But does gender have anything to do with leadership? What difference does it make when women sit in leadership roles? 

Find out as Avivah Wittenberg-Cox joins us in The 6%  to talk about how women in leadership are effectively dealing with the global crisis that’s happening now and how leaders in every organization can strive to create a gender-balanced culture and lead with love.

Avivah is a speaker, author, consultant, and CEO of 20-first, one of the world’s leading gender balance consultancies. She has written four books namely, Seven Steps to Leading Gender-Balanced Businesses, How Women Mean Business, Why Women Mean Business: Understanding the Emergence of Our Next Economic Revolution, and Late Love: Mating in Maturity. She speaks across the globe about leadership and gender balance and helps companies identify and achieve gender balance-related business opportunities. 

Avivah also writes for Harvard Business Review and Forbes, her article on. She is the Founder and Honorary President of the European Professional Women’s Network. Canadian, French, and Swiss, she has been recognized by ELLE Magazine as one of the TOP 40 Women Leading Change.

Episode Highlights:

• How women in leadership from other countries manage the coronavirus pandemic
• What it means to “Lead with Love”
• Why women don’t have to apologize for being who they are
• The birth of 20-First
• Overcoming failures and obstacles as an entrepreneur
• Gender balance in couples

Connect with Avivah

• LinkedIn
• Twitter @A_WittenbergCox
• 20-First 

Mentioned in this episode:

• What Do Countries With The Best Coronavirus Responses Have in Common? Women Leaders
• COVID-19: A Stress Test For Couples
• Avivah’s books:
• • Seven Steps to Leading Gender-Balanced Businesses
  • How Women Mean Business
  • Why Women Mean Business: Understanding the Emergence of Our Next Economic Revolution
  • Late Love: Mating in Maturity

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